We've started giving away some hints and tips on SEO, PPC, CRO, Copywriting and more via our Twitter. We'll be providing a weekly round-up here for you, in case you missed some.
Targeting one keyphrase per page allows you to rank well for a variety of terms. Don't blur the focus of a page with mixed keyphrase target.
Capitalise the first letter of each word in Ad copy. It makes the overall ad more eye-catching to a searcher.
Never leave a user asking "What am I meant to do now?". Make user journeys intuitive.
Proofread everything. Spelling and grammar mistakes can result in customers losing trust in you and your brand.
Setting up goals and goal values should always be on your Analytics to do list, especially for non-ecommerce sites.
Don't underestimate the importance of the H1-it's a signifier of relevance & allows you to target core keyphrases on your site.
Test. Then test again. Done? Now test once more. Repeat.