At QueryClick our PPC or paid search philosophy is focused on delivering optimal Return On Investment (ROI) whilst ensuring we gain an in-depth knowledge of your business.
By blending advanced bid management and analysis with a creative approach to advert copy, we efficiently drive highly relevant traffic to your site, and ensure a positive brand experience.
Following this philosophy the QueryClick team has created and optimized campaigns around the globe in over 20 languages, and with campaign budgets exceeding $200,000 per month.
Unlike most other experienced PPC agencies, significant increases in client traffic thanks to campaign optimization are not limited to large, multinational campaigns. This is shown by our PPC case study for a UK brand that saw a 150% increase in conversions for no additional agency spend when the client moved to our PPC team from a leading European agency.
If you'd like to see your PPC campaign performance improved, don't hesitate totoday.
So, Just What Is PPC Anyway?
Put simply, PPC is the purchasing of advert placements on Search Engine Results Pages (SERPs). The most common platform for doing so in the UK, US much of Europe and English-language countries is through Google's AdWords programme.
Using an auction-based system, most search engines rely on algorithms to rank your listings. This is based on two core factors – bid price and advert relevance.
PPC is all too often seen as a way to just buy traffic and drive sales without any real thought for campaign efficiency.
This approach neglects a vital part of the above equation which can deliver high ROI campaigns for your website: relevance.
Running PPC successfully involves creating a campaign which strategically targets relevant users, and delivers them a targeted proposition which is relevant to their needs: allowing them to convert to sale with the minimum of fuss.
How Can PPC Help My Business?
Having a strategic, controlled presence on search engines, and high visibility on commercially important keywords will drive brand growth and sustainability.
Immediate visibility can be developed into efficient campaign performance to deliver sales at a strong campaign ROI that is easy to scale and expand into business and brand goals.
And that's what makes PPC such a useful advertising channel: its flexibility. A whole host of targeting options make it an ideal channel to help you reach your goals efficiently.
For example, in addition to selectively targeting keywords, you can choose to target by and allocate marketing budgets based on:
- Time of day or week
- Geographic location
- Device (desktop, mobile, tablet)
In short, a targeted paid search campaign can quickly and efficiently drive up sales and inquiries, whilst allowing you total control of how much you spend and where you spend it.
Sound good? Here are a few more reasons that running a paid search campaign makes sense for your business:
- Ability to react quickly to market changes or opportunities.
- Strategically support new campaigns or offers in minutes.
- Complement your SEO campaigns by strategically targeting user types with different messages on the same SERP,
- Blend with remarketing campaigns to ensure visibility throughout the purchase cycle of potential customers,
- Increase ROI by combining PPC with a strategy,
If we haven't convinced you yet, take a peek at our PPCor to chat with our team today.
How We Do PPC At QueryClick
At QueryClick, we stand apart from other agencies by ensuring that every campaign is created in a strategic, insightful manner which allows us to:
- Create a highly segmented campaign which achieves the optimal relevancy in the search engine's eyes, thus driving traffic at the best possible cost.
- Deliver adverts to highly qualified potential customers, which match their specific intents, guaranteeing a high conversion rate.
We pride ourselves on visibility. Our account teams eschew industry jargon, instead we favour plain speaking.
By taking this approach, our clients gain a better understanding of the work we're doing and, vitally, we gain in-depth knowledge of your business. This is absorbed into our approach allowing us to target adverts more accurately, and deliver better campaign performance.
In fact, if we had to choose three words that encapsulate our approach, they would be...
Search works as an advertising tool better than any other medium, as when a user is actively searching, they are showing an intent to do something.
Examining the detail of this intent allows us to choose the right keywords for your campaign, and deliver tailored ad copy which gets great clickthrough rates and high conversion rates.
From the outset of a campaign, choosing a keyword list that captures the intent of your potential customers as they're searching is the best way to structure a successful campaign delivering highly relevant ads with high Click Through Rates (CTRs) and therefore low Cost Per Clicks (CPCs).
The benefit of providing a relevant journey for potential customers is two-fold:
- A smooth user journey, which meets user expectations and results in no broken promises, will lead to a greater ratio of visitors turning into customers.
- Search engines reward relevant advertising campaigns with the opportunity for cheaper traffic, which improves the overall ROI of our campaigns.
Maybe it's the high percentage of Scottish employees at QueryClick, but we firmly believe in value for money. This is true both when it comes to providing best-in-class client service and deciding how to spend your paid search budget.
Constant, insightful analysis of your campaign allows us to ensure that every pound spent is working as hard as possible.
Our philosophy of clarity runs through all our client reporting. PPC reports are provided each month with insightful and actionable analysis in plain English. Reports can also, of course, be tailored to clients' internal requirements.
In all cases we look to provide reports on the key performance indicators that matter most for our clients. Our standard metrics reported on are:
- Cost per click
- Overall cost
- Total number of clicks
- Cost per sale / acquisition
- Click-through rates
- Conversion rate
- Sales / Inquiries
These are broken down to provide a historical snapshot for tracking campaign progress, detail on individual campaigns, and keyphrase performance.
In addition, we aim to provide further analysis into the behavior of keyword intent segments, and benchmarking against overall site performance.