SEO deals with improving your website's performance in organic or unpaid search results on search engines. It involves determining and applying the technical and onpage changes that could see your website jump from page 10 of the results to page 1 for your target audience's most relevant search terms.
At QueryClick we like to optimise not only your website, but also your digital team. We provide SEO tools, advice and support to dominate the organic search results. Since we're well aware that every website is unique, we deliver bespoke solutions.
If you just want to see your website's performance improved,or carry on reading to find out more.
So, What Is SEO?
SEO is the process of improving your website's visibility within organic search engine results for keyphrases that are relevant and commercially important for your business.
Search engines promote sites they deem to be authoritative to the top of related search term rankings. Increased rankings mean increased traffic and sales for your business.
At QueryClick we focus on three core SEO services to boost your traffic: technical SEO, onpage SEO and link building strategies.
How Can SEO Help My Business?
An optimised website can dominate the search results for relevant and commercially important keyphrases. In turn, this increases the volume of customers that click through to your website from organic rather than paid search results.
Sound good? Here are a few more reasons why optimising your website makes sense for your business.
- Higher Return On Investment (ROI) than traditional channels.
- New visits = raised brand profile and new sales.
- Measure your performance through reporting and analytics data.
- Complement your pay per click campaign by targeting different customer profiles within a single search term.
If we haven't convinced you yet, take a peek at ouror to chat with our team today.
How We Do SEO At QueryClick
Let's get one thing straight: SEO isn't a dark art shrouded in mystery.
From SME projects to large multinationals running, we know from experience that if your team has an in-depth understanding of SEO, we can have a more positive impact on the visibility and ROI of your project.
It's in our interest to explain clearly what we're doing to improve your SEO, and transparently report on our successes. Likewise, we also know we need to have a solid understanding of your business before we can begin to develop a bespoke SEO strategy for your site.
1 The Technical SEO Audit
We analyse your website to identify issues and barriers for search engines. We then feed back solutions and best practice to you and your developers in simple terms with the help of clear diagrams.for more information on the basics of technical SEO.
2 Your On-site SEO
Following the audit, we spend time getting to know your business and market challenges before we carry out extensive keyword research to determine what your consumers are actually searching for. The findings let us analyse your website content and identify opportunities to enhance your visibility. This could be done by restructuring existing content and building out new pages, resources or complementary social media strategies. Your SEO team will provide recommendations and advice on an ongoing basis, working to become an extension of your marketing team.
3 Link Building Strategy
From month two we start to build links into your website. The quantity and, more importantly, the quality of links from other websites is a key factor in your visibility for relevant keyphrases.
With your input we'll put together a relevant link building strategy. This could include optimising online press releases, posting valuable content on relevant industry websites, developing social media profiles, blog and forum engagement, and submissions to established directories with genuine SEO value (a scarce resource).
Kicking off with with a benchmark report, we'll highlight actionable insights, prioritised by impact for your SEO project each month tracking traffic, sales and keyphrase positions in relation to your key performance indicators.
Included in the report are:
- keyphrase gap opportunities to guide that month's link building,
- month on month and year on year trend analysis of core strategy keyphrases,
- key winners and losers in ranking reports,
- ecommerce exit points for top traffic-driving organic results and best practice solutions,
- plain English explanations of report data, insights and recommended strategies.
This provides visibility around the link building work, and how any changes applied have impacted search rankings, sales or enquiries.
A report that doesn't follow up on actionable items isn't worth the paper it's written on. We insist on walking you through your report to discuss progress and agree on actions and activities for the following months. We then chase up on all actions until they are completed.
That's how we roll at QueryClick. Not yet convinced we can help?say or .